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To help CUHK Centre for Family Business become a leading research institute for cutting-edge research in succession planning and family advisory, influencing best practices in Asian-cultured family business management globally
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To ensure that family businesses and family offices in Hong Kong and mainland China thrive across generations, preserving their wealth and heritage while adapting to future challenges
To empower families to navigate the complexities of modern business while fostering resilience and adaptability for a transgenerational future
To create a robust network of certified family advisory practitioners, setting the standard for excellence in family offices and advisory services throughout Hong Kong and mainland China
Support CUHK Centre for Family Business in its ongoing research around succession planning, family advisory, NxGen learning and development through donations and funding
Promote and build the growth and sustainability of family businesses by connecting them with the CUHK Centre for Family Business, enabling these members to gain the knowledge and skills needed to protect their own wealth and preserve their business legacy
Foster a supportive community where NxGen Ambassadors and members can learn from one another, share experiences, and inspire each other on how to enhance family engagement in business
Develop and endorse genuine family advisory practitioners to establish a high-quality family office and family advisory industry in Hong Kong and mainland China
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